Achieving Massive Subscription Growth for B2B & B2C SaaS
Discover how a smart strategy helped Live Proxies thrive in a competitive market, increasing subscriptions by 485% and reducing costs by 66%.
Subscriptions
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+Subscriptions
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CPA Reduced
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Introduction
Live Proxies entered a crowded market with a modest budget and no prior advertising. Through strategic planning and smart execution, they significantly boosted subscriptions and lowered costs. This case study shows how they achieved these impressive results.
Key Insights
Work Done
We took several strategic actions to boost Live Proxies’ performance:
- Keyword Strategy: We created a comprehensive list of target search queries to build an effective marketing funnel.
- Campaign Structuring: We split campaigns based on the level of market interest and the type of device used.
- Ad Campaigns: We launched various campaigns including Dynamic Search Ads (DSAs), Performance Max (Pmax), and video ads to increase brand awareness.
- Competitive Targeting: We ran campaigns targeting both our brand and competitors.
- Budget Allocation: We allocated budgets based on device demand and cost-per-click (CPC) data.
- Data-Driven Adjustments: After the first month, we used collected data to fine-tune budgets and bidding strategies.
- Unique Ad Copies: We created unique ad copies for each ad group, maximizing symbol usage and using dynamic insertions.
Results
Jul ’23 vs Jun ’23:
Oct ’23 – Dec ’23 vs Jul ’23 – Sep ’23
